The third annual Making It in Michigan Conference, hosted by the Michigan State University Product Center, will be held from 8:30 a.m. to 4 p.m., Nov. 11 at the Lansing Center, 333 E. Michigan Avenue, Lansing.

Founded in 2003, the MSU Product Center helps Michigan entrepreneurs develop and commercialize high-value, consumer-responsive products and businesses in the agriculture, natural resources and bioeconomy sectors. The center’s statewide network of innovation counselors provides business counseling support to Michigan residents interested in starting or expanding a business or product line.

So far this year alone, the MSU Product Center has provided business counsel to more than 500 clients through a statewide network of innovation counselors and has served a role in helping to launch 29 new Michigan business ventures. Twenty-four new jobs can be linked to these 29 new businesses, and another 85 jobs have been saved. Together, these 29 new businesses have generated close to $28 million in capital investment and put more than $186 million into the state’s economy.

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